Vans: Relationship Management Associate, Culture + Innovation Portfolio

YESJULZ/1AM Creative (2014-2018)

Back when Twitter felt like it was the Wild West and anything felt possible, I used to work with YesJulz in her prime throwing events and documenting everything from VMA afterparties, Art Basel concerts to live radio shows for Complexcon. Name an artist /celeb that was big or coming up in that era and they were probably apart of the party at some point….Travis Scott, OG Chase B, Pusha T, 2Chainz, Kanye West, G Eazy, Kehlani, Wiz Khalifa, 070Shake, Desiigner, Gucci Mane, XXXTentacion…the list goes on forever.

A$AP FERG- Plain Jane(2017)

What was supposed to be a day as background talent turned into essentially shooting a whole music video around NYC. A$AP Ferg saw me filming BMX and wanted to bring the DIY ethos to his video which ended up being shot mostly on my VX2100s and film cameras.

Lil Uzi Vert in Manhattan(2021)

It’s not every day you get Facetimed from a random number and it ends up being Lil Uzi Vert telling you to come out to New York so he can learn how to ride BMX. Moments like this need a key player from the city involved so it was only right to make sure Nigel Sylvester pulled up to tie everything together.

Highsnobiety & I Know Nigo(2021-2024)

After the photos got posted to my Instagram they ended up getting picked up by the likes of Highsnobiety, LilJupiterr, HiddenNY, Samutaro and eventually I got contacted by Kevin McMullan at VictorVictor for publishing rights of the photos for the I Know Nigo book.

SAMUTARO

Samutaro also took a liking to the photos of Uzi riding around Manhattan and after that we’ve spent countless hours talking about BMX’s role in hip hop culture over the last decade which led to me assisting him on writing pieces over the years and the creation of #SamutaroBiking

ASAAD: ARE WE… & Off- - - White Sessions(2020)

Some artists spend months if not years developing a sound and image for a project, with Asaad it’s all in the moment. A typical Working On Dying studio session turned into days of making music videos featuring the likes of John Ross, Yung Kayo and Bloody Osiris to documenting studio sessions for Virgil Abloh’s last music project he got to creative direct before his passing.

Cultural Storytelling, Design, Collaborations and more.

Nike Sportswear: City of Neighborhoods(2024)

Over 40 Years ago Nike introduced the Dunk and created hyper localized color combos for the sneaker based off of college basketball teams. In 2024 Nike wanted to bring back that feeling with a new dunk program basing shoes off of major cities and Philadelphia was the first. The Nike Sportswear team flew out to Philly and met up with dozens of key players in the city to gain inspiration for what the shoe should be. After those meetings I got asked to be apart of the campaign with the likes of those who represent Philly including Jimmy Gorecki, BJ Betts, Frank Cooke and more.

Public Impression: Founder / Brand Manager / Creative Director

Built an independent BMX apparel brand from the ground up, blending East Coast street riding with high-quality, American made garments. Directed all creative, content, and strategy to grow brand presence and community.

Jimmy Gorecki:Standard Issue Tees & JSP(2017-2025)

Jordan Brand: Bike Air-Brick by Brick(2025)

Brain Nadav of Lapstone and Hammer was 1 of 5 shops in the country asked by Jordan to create their own activation for the release of the Brick by Brick 4s. He tapped in with me to figure out how to pay respect and connect this release to real BMX riders.