TOM NGUYEN
Multidisciplinary creative with a focus on brand storytelling, content strategy, and timeless design to push culture forward. I build visuals and narratives that move with intention — from concept to execution — across apparel, digital, and social platforms.
Public Impression: Founder / Brand Manager / Creative Director
Built an independent BMX apparel brand from the ground up, blending East Coast street riding with high-quality, American made garments. Directed all creative, content, and strategy to grow brand presence and community. Analytics shown are results of organic social strategies developed <1000 followers.
Cultural Storytelling, Collaboration & More
Turned real moments into brand-defining narratives. Crafted stories compelling enough to be amplified by cultural tastemakers including Samuel Trotman (Samutaro), Highsnobiety, VictorVictor & Hypebeast. Bridged subcultures like graffiti and BMX to breathe new life into existing products — expanding reach and creating relevance for new audiences.
A$AP FERG- Plain Jane
Action sports and street lifestyle pieces covered by Samutaro, Highsnobiety & Victor Victor.
Cult Crew x Montana Colors
Additional Work
