TOM
NGUYEN
Clashing culture through art direction, photography and film, across action sports, music, fashion & sneakers since 2013.
Creating moments that last longer than a few swipes and taps.
As seen in Highsnobiety. Also covered by Samutaro, Liljupiterr, Artifaxing and HiddenNY.
Nigel Sylvester & Lil Uzi Vert, LES, 2021.
I Know Nigo. Published by Rizzoli 2024.
Building out worlds for your favorite mood board’s favorite mood board.
After hours of conversations with Sam Trotman (@Samutaro) teaching him about BMX’s role in hype culture over the last decade, helping him ID products, providing content and write stories, he eventually built out a whole series properly named #SamutaroBiking.
QUALITY PRODUCT, MEETS CORE CULTURE.
Launched in 2021, Public Impression blurred the lines between East Coast grit and elevated apparel.
Built with intention.
How every type of post gets framed, motion designs, custom link buttons, educating viewers about products, interacting beyond instagram through outlets like curated playlists, every detail matters.
Real Culture, Real Outcomes.
2 years filming a full length showcasing true east coast riding. Premieres across the US, Seoul, Tokyo and Barcelona. Everything made with pure energy pushing an instagram account with >2k followers to rake in millions of views through organic strategy.
Project
Public Impression: Undertow(2024)
Vans Old Skool BMX: Golden Brown(2025)
HISTORY WORKING WITH VANS ATHLETES & COLLABORATORS.
Tierra Whack(2018)
Dakota Roche:Untitled Project(2025)
Vans x Cult: Never Fade- Chase Dehart(2021)
Jimmy Gorecki/Standard Issue(2017-2025)
BEYOND THE LENS
Went from touring Nike’s design team around Philadelphia for inspiration for this dunk design, to being added to the campaign representing my city along the likes of Frank Cooke, BJ Betts and Jimmy Gorecki.
Project
Nike Sportswear: City of Neighbors (2024)
